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How Julie Rennison started two businesses

“I actually began promoting issues from my kitchen desk,” says Hertfordshire-based entrepreneur Julie Rennison. “My husband was away for every week and I had a four-year-old and five-week-old to take care of. Researching how you can begin a enterprise helped maintain me awake to do the evening feed,” says Julie, 42.

By way of her enterprise Belle Butterfly, based in 2013, Julie sells purses, cleaning soap, candles and jewelry, primarily sourced from British start-ups. At first, she offered merchandise at gala’s and markets. She constructed a loyal buyer base who stayed along with her when she moved to online-only gross sales.

“After some time, I had quite a few mums strategy me to ask for enterprise recommendation after seeing what I’d executed with Belle Butterfly,” she says. “That’s how BB Group was born.”

Julie’s second enterprise, BB Group, helps fellow founders and enterprise house owners with enterprise growth, model technique and social media administration. She works with 5 contractors by way of BB Group and runs Belle Butterfly along with her enterprise accomplice, Shelley Corridor. She makes use of Starling to handle the funds for each companies.

Supporting start-ups

For anybody beginning a enterprise, her key recommendation is to remain versatile. “Within the final 12 months, all of our purchasers have needed to change their enterprise fashions. We’ve seen first hand simply how vital it’s to be open to new alternatives.” Her purchasers embrace a boutique, initially solely bricks and mortar, and a number of other fish and chip outlets, all of which wanted to arrange and market click on and gather providers.

A robust social media technique can be vital. Julie arrange her Fb web page for Belle Butterfly earlier than creating an internet site, that means that she had a free, easy solution to have interaction with prospects from the start. “Begin out with one or two social media platforms and increase whenever you’re prepared – don’t attempt to be on all of them.”

She recommends considering fastidiously in regards to the web site. “Spending 1000’s on a bespoke web site may be completely the precise factor to do should you’re planning to upscale. But when your plan is to begin a small enterprise and develop it slowly, it’s properly price trying right into a template on Shopify, Squarespace or Wix. They’re a fraction of the fee and sometimes combine rather well with social media.”

Lastly, she advises protecting private banking and enterprise banking separate. That approach, you’ll save your self the headache of separating out funds for tax and accountancy. Starling provides enterprise accounts with no month-to-month charges.

Managing your funds all from one app

For her enterprise banking, Julie makes use of Starling. “I cherished the benefit of establishing. The app is good and it’s simple to maintain monitor of my enterprise funds.”

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