Renewable vitality adoption has been on an upward trajectory for years, and that development solely appears to be accelerating. In truth, photo voltaic is the fastest-growing supply of electrical energy. Photo voltaic era is anticipated to rise to 48% of whole U.S. renewable vitality era by 2050 (up from simply 11% in 2017).
As renewable vitality — together with water, wind, photo voltaic, biomass, and geothermal — continues to develop in prominence, it would solely grow to be extra vital for organizations within the various vitality sector to teach the general public. That is the place content material advertising and marketing is available in.
Content material advertising and marketing is an efficient option to attain a target market with related, useful, academic info that spurs motion, and it could actually assist organizations generate new enterprise for much less. In truth, content material advertising and marketing helps firms generate greater than 3 times as many leads and prices 62% lower than outbound advertising and marketing techniques.
So what are you ready for? Let’s dive into 4 sorts of content material advertising and marketing that the renewable vitality trade can use to lift consciousness and appeal to new clients.
4 Kinds of Content material Advertising and marketing for the Renewable Power Trade
You possibly can reply your target market’s questions and reply to frequent objections with useful, academic weblog content material.
For instance, SunPower revealed a weblog put up on the way to switch a photo voltaic lease — a typical query individuals have with regards to shopping for and promoting houses with photo voltaic. The title of the weblog put up features a query that SunPower’s target market might need, and the weblog put up solutions that query.
To make your weblog content material more practical, you possibly can optimize it with key phrases that your target market is trying to find so your put up can present up in search outcomes and produce your target market to your web site to study extra. You can too share your weblog content material in emails to potential clients and others in your trade to reply frequent questions. And ensure to incorporate calls to motion inside your weblog posts to encourage readers to obtain gated assets and proceed to have interaction together with your firm.
Whitepapers cowl a subject in additional depth than a typical weblog put up or article and might embody pictures, charts, infographics, illustrations, and extra to elucidate your trade, merchandise, or companies. You can too put the whitepaper behind a gate in your web site to seize potential clients’ contact info so you possibly can proceed to offer worth to them and nurture them towards a sale or additional engagement.
For instance, Renewable Power Group (REG) has a number of whitepapers accessible on its web site, together with “A Easy Step for Cleaner Air At present.” REG explains what the content material is about so guests know what they stand to study by downloading the whitepaper, after which readers are prompted to fill out a type to realize entry to the entire whitepaper.
Able to create profitable gated content material?
Attain a broader viewers and introduce your organization to new individuals by publishing visitor posts within the publications your target market is fascinated about.
For instance, the MindBodyGreen article “Tips on how to Help a Clear Power Future in Your Neighborhood, Whether or not You Personal or Lease” was written by a visitor contributor. This text is related to MindBodyGreen’s viewers of people that care about all features of wellness, together with the environmental side of well-being, and it educates viewers members on tangible methods they will help clear vitality, even when they do not personal their dwelling.
To make your visitor posts more practical, optimize visitor posts with key phrases that your target market is trying to find so your article can seem in search outcomes and appeal to extra readers. If the publication permits, you may as well embody a hyperlink again to an academic weblog put up in your web site so this new viewers can study extra and proceed to have interaction together with your group.
Break down advanced processes or concepts, define the advantages of different vitality, and extra with infographics.
For instance, Ecotech Photo voltaic makes use of a easy infographic on its web site as an example how photo voltaic works, exhibiting you the way every part of photo voltaic vitality is related to your house.
Utilizing infographics on webpages is a superb technique for educating and fascinating your web site’s guests, however that is not the one method you should use this kind of content material. You can too publish infographics in your weblog to have interaction your readers with visible content material and doubtlessly earn backlinks from different web sites. You can too share infographics — or parts of infographics — on social media to fulfill your viewers the place they’re together with your content material and spur conversations.
As various vitality continues to realize steam, it is extra vital than ever to create and publish academic, useful content material to spur the trade ahead. Strive including these 4 sorts of content material to your renewable vitality advertising and marketing combine to have interaction your target market and generate extra leads to your group.