Marketing

How to Create Slides That Captivate Your Audience

Boring displays — we’ve all sat by way of them and questioned what a waste of time they’re. Haven’t we?

That’s a sense you don’t need your webinar viewers to depart with.

When individuals join your webinar, they’re supplying you with their time, and it’s essential to make it worthwhile.

So how do you interact a distributed viewers that’s susceptible to distractions? Webinar design performs an enormous position.

A well-designed webinar slide:

  • Has a transparent objective.

  • Captures consideration.

  • Drives dwelling the message.

Let’s check out how you can create webinar slides that captivate your viewers, preserve them , and are accessible.

Need to see an instance of an efficient webinar?

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1. Define Your Presentation

Whether or not it’s a weblog submit, e-book, whitepaper, or webinar presentation, your content material has a clearer construction for those who create a top level view first.

Step one is to work on the skeleton of your webinar presentation. Plan how your data will circulate, and make an observation of what every of the slides will embody.

A webinar slide deck usually consists of the next slides:

  • Title slide

  • A short introduction of the presenters

  • An agenda (or what attendees can anticipate from the webinar)

  • Ache factors

  • Options

  • A abstract of the important thing takeaways

  • Extra assets

  • Contact data

If you create a robust webinar define, it serves as a information and retains you centered whereas designing, ensuring all the presentation is tied collectively effectively.

Product technologist Aaron Weyenberg has an fascinating piece of recommendation for slide design: “Constructing your slides ought to be the tail finish of creating your presentation. Take into consideration your important message, construction its supporting factors, follow it, and time it — after which begin fascinated with your slides. The presentation wants to face by itself; the slides are simply one thing you layer over it to boost the listener expertise.”

2. Design a Highly effective Title Slide

Hotjar Recordings webinar slide: Get Actionable Insights From Hotjar Recordings in Under 2 Hours. Illustration of two people prepared to run a race, with a dog holding a stopwatch.

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Have a look at this title slide from one in every of HotJar’s webinars. It clearly communicates what attendees can anticipate from the webinar and makes use of visuals for example the title.

If you design a compelling title slide and begin on an attractive observe, you’re capable of reel in your viewers from the start. It’s the very first thing individuals will see, so it’s essential to make first impression along with your title slide.

Listed here are some title concepts which you could take into account for this slide:

  • How-to formulation (e.g., The right way to Construct a Profitable Startup)

  • Record of finest practices or options (e.g., 5 Options of Gross sales Cloud 360 You Did not Know You Wanted)

  • An intriguing query (e.g., Mindfulness Meditation 101: Am I Doing This Proper?)

  • Statistics and details (e.g., How Intercom Saved $400K With Assist Automation)

  • Stating the end result (e.g., Making the Boring Fascinating: Perk Up Your Writing)

Keep in mind to incorporate a picture or illustration that enhances the webinar title so the slide doesn’t look uninteresting. Simply make certain the imagery would not intervene with the readability of the textual content.

3. Restrict to 1 Level per Slide

You might need loads to say, however that doesn’t imply you’ll be able to dump all the things onto one slide. That may simply overwhelm your viewers.

You’ll be able to create 20-30 slides stuffed with fast takeaways and visuals, but it surely’s definitely not acceptable to design 10 slides stuffed to the brim with textual content.

Ensure you restrict your self to at least one takeaway per slide. This can keep a clear webinar design whereas protecting your viewers centered.

A method for condensing textual content is to give attention to the core message and eradicate all the things else that doesn’t help it. For instance, you’ll be able to retain:

The remainder could be communicated verbally and visually. Keep in mind: Folks have signed up for the webinar to hearken to you. The textual content on the slides simply wants to enrich what you need to say.

Right here’s instance of a centered slide from one in every of Intercom’s webinars. It sheds gentle on one essential knowledge level, leaving the remaining for the presenter to elaborate on.

Webinar slide title: Conversations with bots convert and save time. On the left of the slide, it says, "36% increase in conversions when customers interact with a bot." On the right of the slide is a line graph showing conversations covered by the answer bot, as well as data on the answer bot's impact.

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4. Visualize Info With Graphs and Captions

What do you perceive from this bar graph?

Bar graph. The Y axis goes up to 20 in increments of 5. The X axis says, "May, June, and July." The May value of 6 is illustrated by a yellow bar. The June value of 12 is illustrated by a red bar. The July value of 19 is illustrated by a blue bar.

Not a lot, proper?

That’s as a result of numbers and uncooked knowledge alone don’t communicate for themselves. It is advisable to discover tales in knowledge and extract that means from it to convey why it issues.

That is the place knowledge storytelling enters the scene. It’s an efficient solution to persuade, inspire, and encourage audiences — and you have to use it to enhance your webinar displays.

Use the precise charts and graphs to signify knowledge factors precisely with out deceptive the viewers.

Right here’s a information that can assist you decide one of the best charts and graphs on your webinar slides:

  • Use donut charts and pictographs to convey a single knowledge level.

  • Use bar graphs, pie graphs, bubble clouds, and stacked bar charts to make comparisons.

  • Use line graphs, timelines, and space maps to indicate change over time or location.

  • Use lists, flowcharts, thoughts maps, and tables to indicate groupings or processes.

  • Use scatter plots and histograms to disclose relationships.

Whereas making a graph, be sure you give attention to one visualization per slide, giving viewers the scope to understand and perceive the information earlier than continuing to the subsequent.

It’s additionally a good suggestion to combine up the forms of knowledge visualizations to drive dwelling the message and stop your viewers from becoming bored.

Right here’s an instance of a slide deck that makes use of a wide range of graphs and charts, making for an attractive presentation:

Infographic. Top section: Website Traffic Volumes. Observed a consistent trend of less traffic in Q1 compared to the previous quarter due to Seasonal impact. Section 2: Facebook Q1 Social Metrics. Impressions: 100,000. Clicks: 24,000. Likes: 4,300. Corporate was the top primary segment reached. Section 3: Q1 Revenue & Expenditure. Q1 is typically the lowest period for ROI due to the nature and habits of significant segments of subscribers.

Supply: Venngage

Additionally, be sure you insert captions or use the webinar software program’s routinely generated ones to make sure your webinar is accessible and understood by everybody.

5. Use Bullet Factors Strategically

David Paradi’s “2019 Annoying PowerPoint Survey” revealed the highest three issues that annoy individuals about PowerPoint displays.

Purple bar graph showing the top three things that annoy people about PowerPoint presentations. The speaker reads the slides to us: 64%. Text too small: 53.4%. Full sentences: 50.9%.

Many presenters make the error of including full sentences to their slides. The second you do this, you lose your viewers as a result of their consideration will get divided. They don’t know whether or not they need to learn what’s written in your slides or hearken to you.

The answer lies in utilizing bullet factors strategically.

However that doesn’t imply you employ full sentences as bullet factors and topic your viewers to an countless record of pointers. The aim behind bullet factors is to convey the important thing thought or essential components. So preserve your bullet factors quick, and don’t hesitate to separate them up throughout slides.

This can be a good instance of a brief, to-the-point bulleted record from one in every of BigCommerce’s webinars:

BigCommerce webinar slide. More traffic, more orders. Customer expectations have drastically changed. Customers expect to be delighted, prioritized, and understood. In a recent holiday survey, respondents said: 68% will be starting their holiday shopping before Cyber Monday. 81% agree that brands should give back during the holidays.

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One other good tactic is to exchange bullet factors with icons to spotlight key takeaways and information the viewer’s gaze.

Under is an instance of a slide template that makes use of icons effectively. As an alternative of bullet factors, it makes use of crisp textual content and illustrative icons to summarize the knowledge.

Flume webinar slide. (Scope icon) Over 300,000 marketing campaigns. (Handshake icon) Over 212,000 client relationships. (Trophy icon) Earned 196 industry awards.

Supply: Venngage

6. Use Infographics to Illustrate Ideas

Your webinars must be impactful, and attendees want to depart feeling that they’ve derived worth from it.

When you can run an interactive session and share some fascinating insights, what can assist pack a punch is together with infographics in your webinars. In spite of everything, when a visible is paired with a chunk of knowledge, persons are more likely to retain 65% of the knowledge three days later.

Under is an instance of an infographic that could possibly be utilized in a webinar slide. It conveys the message with out overwhelming the viewers.

(Stop sign icon) World Health Organization's Advice on Stopping the Spread of COVID-19. Lack of access to sanitation products and a safe space to isolate make it hard for many displaced people to follow these guidelines: (Hand washing icon) Regularly wash your hands with soap and clean water. (Icons of people with a prohibition sign in front of them) Avoid crowded places and social distance if you must. (Icon of someone sleeping in bed and a thermometer) Stay home and isolate if you have symptoms.

Supply: Venngage

7. Emphasize Necessary Info Utilizing Colours

There’s extra to paint than simply bettering aesthetics.

Let’s say you need to spotlight a statistic, key phrase, or phrase. You’ll be able to emphasize that essential piece of knowledge utilizing a contrasting shade. Doing this makes it stand out, serving to your viewers immediately pay attention to it.

Equally, you’ll be able to experiment with daring fonts and textual content weight to attract consideration. Check out the under slides — every makes use of completely different daring components to create a focus and entice consideration.

4 differently formatted webinar slides that say: "Good content isn't about good storytelling. It's about telling a true story well." The first slide has the quote all bold. The second slide has only "true story" in bold. The third slide has "true story in bold and a different color. The fourth slide has "true story" underlined.

Supply: Venngage

8. Alternate Slide Layouts

Think about having to see the identical structure slide after slide for a 50-minute webinar. Boring and predictable, huh?

Don’t be that presenter.

Use illustrations, charts, infographics, diagrams, pictures, and minimal textual content to create slide layouts to convey what you need to in the absolute best means whereas protecting your viewers excited and engaged.

Give individuals a motive to sit up for your subsequent slide. You’ll be able to carry consistency by selecting a constant shade scheme, icon type, and font type to verify your webinar design seems coherent whereas nonetheless providing selection within the structure.

A variety of effort goes into creating, advertising, and operating webinars. So if, in spite of everything that work, you’re unable to maintain your viewers engaged in the course of the webinar, it definitely is a missed alternative.

These webinar design finest practices can assist you create webinars that can captivate your viewers and enable you to ship an impactful session that generates the outcomes you are after.

To study extra about how you should use content material belongings to gasoline your advertising technique, obtain your free information under.

 

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