Content material is being produced at unprecedented charges, and that manufacturing would not appear to be slowing down.
In reality, out of the 1.7 billion web sites in existence, 600 million are blogs. Within the U.S., greater than 31 million lively bloggers publish content material no less than as soon as a month. And 91% of B2B entrepreneurs say their corporations weblog or use different types of content material advertising and marketing. These figures do not even embody information, on-line publications, or different forms of content material like social media posts and movies.
With this ever-growing tidal wave of content material, it may be a problem to sift via all of it and discover these golden nuggets of knowledge you are in search of. That is why we have outlined 10 items of content material that provide up helpful advertising and marketing recommendation from specialists within the business.
Derek Doeing is a marketer at Rheaply and a former content material affiliate at G2. On this article for the G2 Be taught Hub, he not solely touches on the historical past of Pleasure and finest practices for advertising and marketing throughout Pleasure Month, however he additionally shares a glossary of phrases, the that means behind and evolution of the flag that symbolizes LGBTQ+ delight, and examples of manufacturers advertising and marketing nicely throughout Pleasure Month.
Dennis Shiao is a advertising and marketing guide who focuses on content material advertising and marketing, social media advertising and marketing, and product messaging. On this example- and illustration-filled article based mostly on a ContentTECH Summit keynote by Megan Gilhooly, he explains linear versus round considering and why round considering is simpler for content material advertising and marketing.
Nadya Khoja is the chief progress officer at Venngage, and he or she has shared her experience in lots of publications, together with MarketingProfs, Forbes, and Entrepreneur. On this article for Search Engine Journal, she explores how search development knowledge can be utilized to ideate and create content material.
Le’Shae Robinson has expertise as an occasion planner, a digital marketer, and the director of operations for the nonprofit North Limestone Group Growth Corp. On this article for Marketing campaign Monitor, she discusses cultural appropriation and stereotyping in advertising and marketing and requires entrepreneurs to ask themselves three essential questions as they create promoting campaigns.
David Alexander is co-founder and gross sales director of Social Origin, and Daniel Alexander is co-founder and manufacturing supervisor. Social Origin makes a speciality of podcast manufacturing and story-based advertising and marketing. On this podcast episode, David and Daniel discover the podcast business now, the place the business is headed, and their journey of constructing Social Origin.
Neil Patel is a marketer, founder, and bestselling writer. He was acknowledged as a prime 100 entrepreneur underneath 30 by President Barack Obama and a prime 100 entrepreneur underneath 35 by the United Nations. On this article, he discusses entity-based search engine optimization — what it’s, how it may be used, and what the way forward for search engine optimization holds.
Bozoma “Boz” Saint John is a businessperson and marketer who’s at present the chief advertising and marketing officer at Netflix. She additionally served because the CMO at Endeavor, the chief model officer at Uber, and a advertising and marketing govt at Apple Music. On this interview with Lewis Howes, she discusses her background and methods to construct a profitable model.
Ann Handley is the chief content material officer of MarketingProfs, a bestselling writer, a keynote speaker, and a author. She speaks on how companies can generate tangible outcomes from nice advertising and marketing. On this MarketingProfs webinar, she discusses why writing issues in advertising and marketing, 5 elementary writing truths, and methods to drive enterprise outcomes via your writing.
Kelsey Raymond is the founder, proprietor, and CEO of Affect & Co. Her content material has been featured in lots of publications, together with Entrepreneur, Harvard Enterprise Evaluation, and MarketingProfs, and he or she was named Missouri Small Enterprise Individual of the Yr in 2020. On this HubSpot article, she explains how search engine optimization can assist you’re employed towards three of the primary content material advertising and marketing targets, in addition to search engine optimization methods you’ll be able to put in place to achieve these targets.
Joe Pulizzi is a bestselling writer and the founding father of Content material Advertising and marketing Institute. He additionally hosts a well known podcast collection, This Outdated Advertising and marketing, with Robert Rose. On this article for CMI, Joe discusses the founding of CMI, in addition to the seven steps that make up the Content material Inc. mannequin for content material advertising and marketing success.