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The Importance of Tracking Your Portfolio

As your startup portfolio grows and the emblem web page in your web site will get bigger, it may be more durable to observe your corporations and know what they’re as much as. However that doesn’t imply you get a cross on portfolio monitoring.

There’s fixed worth in being up-to-date on what the startups you put money into are doing and saying. You’ll perceive their services and products higher. You’ll perceive the key phrases they use. You’ll perceive how their groups function.

Startup portfolio monitoring additionally lets you see the progress your corporations have made.  Because you’ll know their progress, you’ll be able to assist amplify it — one thing each firm appreciates! Celebrating their successes and giving them deserved consideration goes a great distance in strengthening relationships between you and your portfolio corporations.

Ultimately, all of this info will allow you to higher add worth to them all through your engagement.

Monitoring Your Portfolio’s Markets and Rivals  

Along with monitoring your startup portfolio, there may be additionally worth in maintaining with their opponents and markets. Firms and markets change quick, and your portfolio wants an additional set of eyes to maintain up with the newest traits, bulletins, and scorching subjects driving thought management.

By sharing business and competitor intelligence, you’re exhibiting your corporations that you just’re part of their staff and that you’ve got a pulse on what’s happening of their world. This makes you extra credible and invaluable, and it will increase your stage of belief in one another.

Maintaining along with your corporations, their opponents, and their markets, nonetheless, shouldn’t be a simple feat. Choices for portfolio monitoring have been removed from spectacular. Google Alerts will not be dependable (particularly for contemporary tech corporations which have some fascinating names). Twitter Lists solely inform a part of the story. And guide monitoring is time-intensive and sporadic.

A Higher Option to Monitor Your Portfolio

At York IE, we’ve created a neater and extra complete approach to observe the progress of your corporations. Our SaaS platform for market analysis, Gasoline, is the reply to all of your startup portfolio monitoring woes.

With Gasoline’s collaborative and growth-oriented person expertise, you’ll have the ability to monitor your portfolio corporations like by no means earlier than. You’ll be able to simply construct watchlists that embrace your complete portfolio, particular person corporations and their opponents, markets you’re concerned in, and potential startups you’re monitoring. These watchlists offer you real-time insights into corporations’ power of voice, common information, and funding and acquisition alternatives.

Gasoline additionally has a rising repertoire of amplification options so you’ll be able to present actionable worth to your corporations by sharing their information and content material in fascinating and fascinating methods.

With Gasoline in your toolbox, it is possible for you to to make startup portfolio monitoring an integral a part of your day by day workflow, so you’ll be able to proceed strengthening your relationships along with your corporations.

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