(Manchester, N.H., July 13, 2021) — York IE, a vertically built-in strategic development and funding agency, introduced at this time that Curtis Charles is a brand new portfolio advisor, specializing in go-to-market and enterprise improvement into massive shopper and shopper packaged items corporations.
Because the managing companion and CEO of FFB Collaboration, a full-service cultural advertising and marketing and industrial technique company, Charles helps corporations monetize their enterprise alternatives by unlocking a wide range of strategic retail partnerships and model development alignments, and by integrating ideas to attach with the millennial, Gen Z and multicultural shopper.
In a digital world, relationships and networks have turn out to be more and more vital channels for gross sales. Moreover, understanding your viewers and personas and delivering them tailor-made messages is crucial in breaking via the noise and creating memorable experiences. Charles will assist York IE’s portfolio corporations by leveraging his years of expertise with shopper manufacturers, go-to-market, enterprise improvement and partnerships, and thru his deep involvement with minority-led corporations and management.
“Whereas our portfolio focuses on B2B promoting, on the finish of the day, all offers are about folks,” stated Kyle York, CEO, York IE. “Curtis understands folks and the relationships that assist corporations quickly scale. We’re thrilled to have his voice and expertise as a part of our group. His community of executives from the biggest shopper manufacturers on the earth is now out there to York IE corporations promoting to those corporations.”
Previous to working FFB Collaboration, Charles spent 11 years at PUMA Group, most lately as senior vp, North America and head of the wholesale division. Earlier than that, he was vp of technique at Cole Haan. Charles can be an advisor for Bain & Firm and on the board of administrators of YORK Athletics Mfg., a collective enterprise of York Artistic Collective.
“All through my profession I’ve all the time been interested in disruptive manufacturers — corporations that know who they’re and are keen to take probabilities and create distinctive and memorable experiences for his or her prospects,” Charles stated. “York IE has that vibe. They’re disrupting early stage development, and I’m excited to deliver my distinctive perspective and experiences to assist them shake issues up much more.”